blair roman

content creator & art director

2016 - 2018 Toys"R"Us

Creative Content Strategy

Movie HQ Campaign

How to take the excitement of Hollywood movies and bring them to life on a website? The result was Movie HQ, a showcase site where movie-themed products were presented to visitors via fun, authentic and cross-platform content. I created the assets so that the site could be continually updated with each new kid-themed film release, while maintaining a consistent brand look. Each hot, new toy property was then spotlighted in a highly promotional, yet engaging manner, by partnering with UI/UX, site development, brand marketing & vendor studios.