APEX Awards
UX/UI Design & Creative Direction
I developed a new site map to simplify the user experience, streamlining the top navigation and footer links while partnering with APEX to archive redundant information. Using Adobe XD, I created responsive wireframes for client approval and implemented new iconography to define category and section call-outs throughout the site. Beyond the digital interface, I led the creation of a diverse range of brand assets, including annual winner catalogs, comprehensive brand guidelines, social media posts, and virtual award designs to ensure a cohesive visual identity across all platforms.
