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Toys"R"Us & Babies"R"Us

Always-on Social Content

Brand Engagement

I provided evergreen Social content for both brands, following the brand style guides I created. The objective was to create a look that spoke to each brand’s individuality. I found an efficiency the brand had not used before, by securing design template approvals from corporate leadership, which allowed for the ability to promote a consistent look for both brands in an effective, brand-right manner.