Integrated Brand Campaign
99% Sugar-Free, 1000% Fun.
Taking a new, innovative approach to promote the Easter campaign, I managed the design team on concept & execution to best support our objective: that toys are better than candy. On the Social platform, we brought play to life by leveraging Easter-themed products through fun activities. I utilized a colorful palette and iconic Easter-esq shaped photography laydowns of toys to provide inspiration for gift ideas. I analyzed key metrics to put accurate focus on kids’ favorite characters, activities and interests. I brought in hand-drawn type and illustrations to evoke a childlike playfulness to all of the assets.